About Our Dealership

Asa & Sandy Murray, Owners/Dealership Principals

The business was established in August 2000. Their philosophy from the beginning was to provide top-level customer service and an unforgettable experience for all. We are a top-rated dealership having received numerous recognitions and awards from the motor company over the years, including the prestigious Gold Bar and Shield Award. We are proud to have been awarded the Platinum Award in 2010, the Gold Award in 2011, and now another Gold Award in 2012" said business owner Asa Murray. "It is my privilege to say 'well done' to all of our employees and 'thank you' to all our customers who make this possible."

Come and join our Harley-Davidson family, you will not be disappointed! After all, “Our motorcycles have the attitude and not our people”.

Harley-Davidson® of Ocean County is A FULL-SERVICE Harley-Davidson® dealership located in Lakewood, New Jersey!

Harley-Davidson® of Ocean County is different from other New Jersey Harley-Davidson® dealers. It is our goal to offer Harley-Davidson® motorcycle riders and enthusiasts a true full-service dealership staffed by dedicated people committed to the sport of motorcycling, and who share a love of riding in and around the Jersey shore! Our sales staff is incredibly knowledgeable about every aspect of the Harley-Davidson® experience, from motorcycle sales to parts and accessories, and Harley-Davidson® MotorClothes® merchandise, too!

Harley-Davidson® of Ocean County fulfills the needs of the Jersey shore motorcycling community by providing a total destination point for new Harley-Davidson® motorcycles for salepre-owned Harley-Davidson® motorcycles, Harley-Davidson® accessories, Harley-Davidson® parts, and Harley-Davidson® MotorClothes® merchandise. Whether you are a seasoned rider, a Harley-Davidson® enthusiast, or just starting to develop a keen interest in why Harley-Davidson® motorcycles and the open road elicits such passion and energy; trust us we have everything you need to Live to Ride.

Turn your dreams into reality! Call Harley-Davidson® of Ocean County today at (732)-367-7000 or click here to shop online. Once you see how easy it is to own a Harley-Davidson® motorcycle, you'll wonder why you waited so long!

Our Mission:

To build an extremely customer service oriented Harley-Davidson® organization that is focused on quality, flexibility, and responsiveness. Further, to create a caring environment based on trust and honesty for customers and employees that foster customer loyalty and employee stability.


Harley-Davidson® MotorClothes® apparel does more than identify you as a Harley-Davidson® rider; it is designed to protect you from the elements while on the road. Stop in our store or click here to shop online for quality Harley-Davidson® jackets and authorized Harley-Davidson® helmets, boots, gloves, eyewear, and more. You don't have to be a rider to enjoy the fashion and quality of H-D® MotorClothes® apparel.


Every new or used Harley® bike purchased at Harley-Davidson® of Ocean County entitles you to a membership in our exclusive Riders Reward Program. Rider Reward benefits include priority service, over $600 reimbursement benefits, loyalty/gift cards, and points on every purchase of Parts, MotorClothes® Merchandise, Accessories, or Merchandise. Click here or call us today at (732)-367-7000 for more information.


Our large showroom full of gleaming, new Harley-Davidson® Motorcycles is complemented by our comprehensive parts and service departments, which carries an extensive selection of all Harley-Davidson® Motor Parts and Accessories. For those who desire to outwardly display their love for Harley-Davidson® bikes (and who doesn't?), we provide a complete selection of Harley-Davidson® MotorClothes® merchandise and Harley-Davidson® collectibles.


Harley-Davidson® of Ocean County offers something for everyone who wants to ride Harley-Davidson® motorcycles in New Jersey. Whether you're looking for the rider-friendly features of a Sportster®, the performance features of the Dyna® series, the clean lines of the new Heritage Softail®, the straightaway acceleration of VRSC® bikes, or the comfort and amenities of the Touring® Family, it's waiting for you in our showroom now!


Looking for Harley-Davidson® genuine parts for your model and year? We've got them all and more in the way of Harley-Davidson® Accessories right here in our showroom. Purchase quality, Harley-Davidson® authorized merchandise in-store or online and show everyone what truly ignites your passions!


We have a large selection of quality, pre-owned Harley® bikes in stock and ready to go. All pre-owned Harley® bikes have been meticulously inspected by our Harley-Davidson® certified technicians and any adjustments necessary to deliver the ultimate ride have been made. Come into our showroom and browse or click here to check out what's in stock.


Performance is everything when it comes to Harley-Davidson®. Our Harley-Davidson® Certified Technicians can help keep your Harley® runnin', gunnin', and smooth. In fact, they can take your bike, whether it's a Big Twin or a Sportster®, from stock to as high as 10 percent in horsepower gain with just a few minor adjustments, or increase power to over 100hp with a Stage II Big Bore Kit. To upgrade or service your Harley® bike, call us today at (732)-367-7000 to make an appointment.


There are numerous resources available for both new and seasoned riders of Harley-Davidson® motorcycles in New Jersey that will help keep us safe, keep motorcycles in top running condition, and save money along the way. Harley-Davidson® of Ocean County is pleased to be able to compile a list of several of these helpful links for your use.


The National Harley-Davidson® Owners Group® (H.O.G.®) comprises more than 900,000 people around the world united by a common passion: making their passion for Harley-Davidson® a way of life! Harley-Davidson® of Ocean County proudly sponsors the Ocean County chapter, Ocean Thunder H.O.G.® If you want to meet like-minded people to ride with and have fun with, click here or talk to us when you come into the showroom. You must be a current member of the national H.O.G.® organization to join.